Impressions on the Social Age

Break Out Adventure

Posted in Uncategorized by Trace on August 12, 2010

The Problem

I, like many of my fellows, love my iPhone, but sometimes I just wish it was a bit more convenient to use. For example, when in New York City or DC there are 10 million* WiFi networks. When walking around, my iPhone pops up with a little notification every time I use an app that accesses the Internet:

Stop! I don’t want to join your network!


To turn off these pop-ups I can either disable WiFi or Disable the Notifications in the WiFi menu… However, either option requires me to go to Page 2 of my Home screen, tap Settings, scroll to and tap WiFi, then tap to toggle Notifications to Off or toggle WiFi to Off.

The whole process is simply arduous. Especially when an Android phone can put a toggle right on the home screen. This is just one example of the hoop-jumping iPhone users subjected to proprietary software. There are other examples, but I think we all get the point.

A Solution

JAILBREAK! Get that iPhone out of Apple’s exclusive grip: now without legal ramifications (instead only violates Apple’s terms and conditions).

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Just Another Obama Campaign Commentary

Posted in Reading Response, Social Networking Discovery by Trace on June 2, 2010

In the 2008 election, Obama and the media had no love lost between them (practically speaking) in comparison to his opposition (both during the primary and the general elections). This was in part supported by Obama’s media-buy being twice as much as others. (Source: Edelman Digital, January 2009)

During the 2008 Obama’s internet communications strategy aimed at concrete, focused and measurable goals, this is something all communications campaigns must do. Measurement to ensures reproduction.

“Even with the relatively vast resources at hand, Obama’s internet communications staff built carefully, innovated only as needed, and invested in projects that seemed to have a real chance of paying off in time to win.” says Delany in Learning from Obama on ePolitics101.

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We’ve Got Your Number: Mobile Campaign Strategy

Posted in Reading Response by Trace on May 26, 2010

These days, everyone has a shortcode and some type of bandwagon-style promotion, (Text PORK to 234O2 and get a free HAM!) But the question isn’t availability, it’s viability. Why should your company or your campaign go through the trouble of a mobile campaign? The short answer, because there are 4.6 billion mobile phones worldwide which means a potential for 4.6 billion impressions, donations or contacts.

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