Impressions on the Social Age

OFA progress goes, “Oof!”

Posted in Reading Response by Trace on June 11, 2010

Since electing the most wired President in history – and I’m not talking about the coffee & nicotine –Obama for America Campaign has become Organizing for America (OFA) and subsequently lost its mojo. After Obama’s victory lap and OFA’s absorbtion into the DNC fundraising machine; it became just another mindless direct-mail system. Asking us to spend small amounts of money and sending us email after email after email after email after email. Which is why we all left MoveOn.org in the first place.

The DNC took the OFA and transformed them into the Borg. For those of you that missed the cultural staple that is Star Trek the Next Generation (STNG): the Borg were not a Swedish rock band, but a race of beings that valued the collective over the individual. The Borg assimilated humans & aliens alike, implanting strange lasers, giant metal chest pieces and leg augmentations that looked painful and generally impeded their forward motion. The Borg were the symbol of synergy and collectivism to the point of degradation of any excitement and emotion. Your MBA professor would be thrilled. These part-man part-machine beings were emotionless, grey and did what was best for the collective, often sacrificing their own humanity (alienity?) to serve the hive-mind.

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