Impressions on the Social Age

We’ve Got Your Number: Mobile Campaign Strategy

Posted in Reading Response by Trace on May 26, 2010

These days, everyone has a shortcode and some type of bandwagon-style promotion, (Text PORK to 234O2 and get a free HAM!) But the question isn’t availability, it’s viability. Why should your company or your campaign go through the trouble of a mobile campaign? The short answer, because there are 4.6 billion mobile phones worldwide which means a potential for 4.6 billion impressions, donations or contacts.

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