We’ve Got Your Number: Mobile Campaign Strategy
Posted in Reading Response by Trace on May 26, 2010
These days, everyone has a shortcode and some type of bandwagon-style promotion, (Text PORK to 234O2 and get a free HAM!) But the question isn’t availability, it’s viability. Why should your company or your campaign go through the trouble of a mobile campaign? The short answer, because there are 4.6 billion mobile phones worldwide which means a potential for 4.6 billion impressions, donations or contacts.
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Tagged with: campaign, communication, Dominguez, mobile, organizing, phone, SMS, social, strategy, text, Trace, Trace Dominguez
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