Impressions on the Social Age

The Hint Caravan

Posted in Reading Response by Trace on June 7, 2010

Understanding the Internet is more than reading a book or playing Farmville. This, the five guys that wrote the Cluetrain Manifesto understand. While they admit they don’t understand the true purpose of the web – “telephones are for talking to people… what’s the web for.”

This ten-year anniversary addition almost doubles the original book published in 2000. IT contains new information discovered since the before our Web 2.0 generation. Back in 2000, before the popularity of the social web, before Facebook, MySpace or Twitter had taken over the bandwidth this book said something outrageous. “Markets are conversations.”

This simple idea was a revolution in 2000, and the Internet was the best driving force behind these conversations. Today, we take this idea for granted. The idea that outside of a barbershop or store aisle we the consumers can have a true conversation regarding the products or policies of our favorite providers.

Unlike some of my other posts, today I felt this book is too important to pick apart. It’s an Eastern philosophy of the internet. The authors looked at the Internet how an Amish person might design an Internet scheme. I read earlier this month how the Web increases our hand-eye coordination but decreases our critical thinking. This book is fantastic for those who have never thought critically about webspace. For those of us that who have, it becomes more of a How-to-explain book. It’s more of a crash course of more of an eastern school web.

We’ve Got Your Number: Mobile Campaign Strategy

Posted in Reading Response by Trace on May 26, 2010

These days, everyone has a shortcode and some type of bandwagon-style promotion, (Text PORK to 234O2 and get a free HAM!) But the question isn’t availability, it’s viability. Why should your company or your campaign go through the trouble of a mobile campaign? The short answer, because there are 4.6 billion mobile phones worldwide which means a potential for 4.6 billion impressions, donations or contacts.

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Facebook & Twitter Activism

Posted in Reading Response by Trace on May 19, 2010

Activism is an interesting monster. I once dated a girl who joined protest lines because she thought herself an activist. She believed in the protester’s message, but was also looking to join in! Does joining up as you’re walking make you an activist or something else?

Today we read about the activism using Facebook, Twitter and messaging for a specific group on USENET. From the readings (Facebook here and Twitter here) we discovered that activism using social networks is complex, but can e successful if done properly. The lessons focus on activism using social networking, specifically those launched via a social network.

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Here Comes Shirky & Friends

Posted in Reading Response by Trace on May 17, 2010

My friend Becca recently moved to Australia to study. Before she left I asked a question that may have been ludicrous ten years ago, but no longer, “What is your blog?” What young-person moves to a new place without keeping a blog of their adventures? Becca updates her blog occasionally with short stories and insight about her experiences down under, but there was a catch. Becca asked me never to share her blog address, even with other co-workers. Becca was limiting her audience to only those she was interested in reaching – i.e. she filtered. Using one of Shirky’s points, Becca is doing exactly what he said, writing for her friends, but posting in public view.

The fascinating thing is, Becca doesn’t think of her blog as a public space. The question is, why? She grew up during not just the Internet age, but the Google age, where everything is searchable, and even posted her blog on Google’s Blogger platform, instantly searchable via Google. Perhaps there is a deeper meaning here. Becca is using the same principle a spy in the movies would use… Speak freely in crowds. Perhaps Becca feels private, because there is so much else going around the Internet, who cares about one girl studying in Australia? She’s lost in the murmur of the collective. Then again, perhaps she just doesn’t care.

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So, You Want to be a Successful Campaign?

Posted in Reading Response by Trace on May 12, 2010

Engaging the public in an Internet age is not necessarily more difficult than engaging the public previously. If anything according to Rosenblatt, Delany and Rigby, it would seem to be easier to reach, offer influence and recruit individuals. The problem is not access, but organization and strategy.

The days of driving the megaphone through the center of town are not gone, but the megaphone has evolved into a series of electronic pages. Instead of driving it through town you create the data on a server and shout your message into people’s email inboxes and social networks. Additionally, the campaign cannot use the hypodermic needle theory, they need to engage and respect their audience (who are often NOT the general public, but subsets of that public known as publics). In the age of engaged publics who can communicate and search for your campaign, you need to respect and value their input from the ground level. If you don’t care, then why are you even soliciting it?

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