Impressions on the Social Age

We’ve Got Your Number: Mobile Campaign Strategy

Posted in Reading Response by Trace on May 26, 2010

These days, everyone has a shortcode and some type of bandwagon-style promotion, (Text PORK to 234O2 and get a free HAM!) But the question isn’t availability, it’s viability. Why should your company or your campaign go through the trouble of a mobile campaign? The short answer, because there are 4.6 billion mobile phones worldwide which means a potential for 4.6 billion impressions, donations or contacts.

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Bai Bai Birdie

Posted in Reading Response by Trace on May 24, 2010

Reading The Argument by Matt Bai this week reminded me of reading another verbose publication. Then I realized Bai worked for the other, the New York Times. I enjoyed Bai’s book, it was an interesting topic and is a relevant book for those interested in working with politics. It’s important (and fun) to learn the behind-the-scenes of a political sphere, but when looking at the old democrats we can always find lots of interesting characters. Speaking of characters, I enjoyed how Bai often used literary designs usually relegated to the fictional writer to describe non-fiction characters; some of whom are still quite prominent in media and politics.

Bai’s book was far from an eye opener, and closer to a narrative, but the book itself described many considerations sometimes readily apparent to the casual political observer. For example, people are more important that constituency. When asked who influences politicians, its not just the people of the district, state or country who elected the officials, but often other officials, lobbyists, friends and colleagues.

This comes as no surprise to many of us, but the reasoning behind it (while not surprising) is not often put forth. Insecurity. Doubt. Confusion. Not to say politicians are stupid, but they are people. In our society of strong media personalities, public relations, media relations and highly sensationalized and celebritized figures, it’s strange to think that famous Americans are just another odd kid in a suit.

My favorite part of the book was the exposure of these celebrity leaders as not just politicians with talking points, but people who can be influenced by direct and purposeful information. People who can be spoken to like any other, befriended like any other, and argued with like any other.

As I like to tell my friends, “Even Obama has sit on the toilet to take a poop.”

I’ll Be Creative In A Minute

Posted in Social Networking Discovery by Trace on May 24, 2010

“I jumped, the sound hit ting me like a ton of bricks, drop ping my hot cof fee on the cat’s tail who ceased curl ing on the floor by my desk. I stood up from my office chair think ing I was lucky to be work ing from home, and went to investigate…”

OneWord.com is a recent discovery. My co-worker was using the StumbleUpon tool and literally stumbled upon this website. The site presents the user with a simple creative task. When you click the “Go” button, you’ll see one word at the top of the follow ing screen. A timer starts and you have only sixty seconds to write about it. The idea is not to think about what you’re writing, but to just flow onto the page (er… screen?).

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