OFA progress goes, “Oof!”
Since electing the most wired President in history – and I’m not talking about the coffee & nicotine –Obama for America Campaign has become Organizing for America (OFA) and subsequently lost its mojo. After Obama’s victory lap and OFA’s absorbtion into the DNC fundraising machine; it became just another mindless direct-mail system. Asking us to spend small amounts of money and sending us email after email after email after email after email. Which is why we all left MoveOn.org in the first place.
The DNC took the OFA and transformed them into the Borg. For those of you that missed the cultural staple that is Star Trek the Next Generation (STNG): the Borg were not a Swedish rock band, but a race of beings that valued the collective over the individual. The Borg assimilated humans & aliens alike, implanting strange lasers, giant metal chest pieces and leg augmentations that looked painful and generally impeded their forward motion. The Borg were the symbol of synergy and collectivism to the point of degradation of any excitement and emotion. Your MBA professor would be thrilled. These part-man part-machine beings were emotionless, grey and did what was best for the collective, often sacrificing their own humanity (alienity?) to serve the hive-mind.
Facebook & Twitter Activism
Activism is an interesting monster. I once dated a girl who joined protest lines because she thought herself an activist. She believed in the protester’s message, but was also looking to join in! Does joining up as you’re walking make you an activist or something else?
Today we read about the activism using Facebook, Twitter and messaging for a specific group on USENET. From the readings (Facebook here and Twitter here) we discovered that activism using social networks is complex, but can e successful if done properly. The lessons focus on activism using social networking, specifically those launched via a social network.
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