Impressions on the Social Age

The Wayback Machine

Posted in Uncategorized by Trace on July 25, 2010

As a kid, I watched Peabody and Sherman go back in time and check out twisted history, it was always entertaining, and while silly, the idea of twisted history similar to how we look at the Internet.

In the Internet sea there are few rocks. Have you ever been exploring the Internet in search of a page that you absolutely know exists and you just can’t seem to find it?

The internet is constantly changing. It’s in the Internet’s DNA. Everything is updating and re-evaluating, deleting and adding. Google or Bing are really amazing resources to show you what the internet has now, but what about what the internet had back then? Do you even know how to look back in to Interwebs’ past?

This week, I was auditing Bloom Grocery’s social media and website, however, near the end of the week-long project, Bloom updated their outreach. This update, aside from adding exactly what I was recommending, changed their website. What does one do? How do we go back? This is where’s Wayback Machine is useful.


Is Twitter A Step Back?

Posted in Social Media, Uncategorized by Trace on July 14, 2010

As social media becomes more and more accepted as “just plain media,” there are more and more tools and platforms to use this new social mediascape. In July 2006, Twitter launched to lukewarm fanfare, and gradually increased in popularity. As Twitter becomes the half-brother of Facebook – often mentioned as an aside – we start to study it for societal influence and opinion formulation. I love Twitter, I use it every day, every hour even, but isn’t Twitter a step backward?

What is Twitter about? It’s kind of like conversing on a train. It’s about sending information out into the public timeline and sharing that information with whomever wants to listen. You can talk to me, but random people chose to listen in, or shut you out, listening and creating their own conversation.

In comparison…

What is Facebook about? Facebook is like being invited to a private party. It’s about connecting a real person who has added interests, information, photos, purchasing decisions and using this as a digital representation of their personality. It’s like a suburban backyard BBQ, next to a shopping mall. I don’t even see the next party over unless I’m out looking for it, networking style.


Augmented Reality is Simply, Simple.

Posted in Uncategorized by Trace on July 5, 2010

One of my favorite programs of the rarely used pieces of Android or iPhone software is called Augmented Reality (AR). The idea is to use the devices’ internal cameras to overlay digital information on real life video.

A popular example is the Yelp app. Yelp has been able to perform AR since the iPhone 3GS, but with the new iOS4 it’s even quicker and more precise.

To use it, open Yelp and switch to the Map view of the nearby Yelp reviewed establishments, touch the Monocle button and simply hold up your phone as if to look through it. The map becomes a video display of what is “behind” the phone, with the Yelp reviewed establishments overlain complete with names and star ratings. Plus, if you turn, the phone knows the direction you’re facing adjusting your “Monocle” accordingly.

Image courtesy

Having the “Employ Me” talk

Posted in Uncategorized by Trace on July 5, 2010

Interns of the world hold many positions and have a variety of skills to learn, but inevitably there comes the day when you want to have “the talk” with your employer. I’ve been at Discovery for a couple of months now and I feel that it is about time to start considering ways to bring up the employment question. Is there a chance I could be working for them after August?

According there are a few tips for turning internships into jobs.